We believe in using technology responsibly, and that includes being transparent about the environmental footprint of the tools we use.
How our AI search works
Our AI-powered search tool is designed to help you find the content you need on our website more quickly and accurately. It works by using AI to interpret your queries and provide natural language answers drawn from existing content on our site - it does not generate new articles, images, reports, or other material from scratch. While this uses more energy than a conventional search function, its impact is significantly lower than the large-scale AI systems often associated with substantial environmental concerns.
Why we chose it
We selected this tool because it meaningfully improves how people find what they're looking for. By delivering more relevant and clearly presented results first time, it reduces the need for repeated or unproductive searches - ultimately helping to offset its additional energy use. We consider this a proportionate and responsible use of AI technology.
Our ongoing commitment
We recognise that AI technology is evolving rapidly, and so too is the conversation around its environmental impact. We are committed to monitoring developments in this space and ensuring that our use of AI on this website remains as sustainable as possible. We welcome feedback and questions from our customers on this topic at any time - please email website@highlifehighland.com