Key duties and responsibilities
- Actively promote a positive and collaborative workplace culture that supports the Charity’s purpose of Making Life Better and i-care values to increase morale, productivity and performance.
- In line with the charity’s content strategy, manage social media content creation, collation and distribution across multiple platforms and accounts.
- Updating and publishing web content on Craft CMS system, and ecommerce product listings on Shopify.
- Research, plan, schedule e-newsletters and manage targeted email campaigns.
- Liaise with content champions across High Life Highland to research and identify human interest stories that can be shared more widely across other HLH services’ social media channels.
- Create dynamic written, graphic, and video content that promotes audience engagement with the High Life Highland brand with clear calls to action.
- Work alongside external agencies to plan, produce, and edit video and film.
- Identify and engage social media influencers in the Highlands to promote the HLH brand, and by specialism nationally.
- Provide digital marketing training and support to colleagues, including monitoring and responding to social media content. Recognise when senior management intervention or guidance is required in formulating a reply.
- Work closely with the Marketing and Engagement Team to ensure content consistency across channels to support marketing campaigns and promote sponsorship opportunities.
- Project manage wayfinding and facility signage requests, including site visits, producing project briefs, sourcing and liaising with contractor, arranging delivery.
- Creative design lead for HLH, which includes managing print requirements, including decision-making on workflow.
- Manage HLH’s reputation through brand delivery across a wide range of print, online and social media channels.
- Pursue continuous professional development and contribute to the continuous improvement of High Life Highland as a whole.
- Attend and undertake any training online or in person.
- Aim to reduce wastage and uphold our environmental values of being as sustainable as possible in all tasks.
- Assist and support other areas of High Life Highland with particular projects, training or in the event of holidays or sickness.
Work may include some occasional evenings, weekends and bank holidays for specific meetings and events.
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